u003cpu003eGASTRONOMIC MARKETING explains the theories and methods for creating and delivering the most memorable food and drink events and campaigns to promote your business and brand.u003c/pu003eu003cpu003eThis book contains tips, guidance and advice from the UK's leading Gastronomic Marketing consultancy on how to ensure your events or gastronomic gifting campaigns provide the best return on investment.u003c/pu003eu003cpu003eWhat you will learn from Gastronomic Marketing: u003c/pu003e u003culu003e u003cliu003eWhy companies host events in the first placeu003c/liu003e u003cliu003eHow to create and deliver faultless client eventsu003c/liu003e u003cliu003eHow to create meaningful staff partiesu003c/liu003e u003cliu003eTop tips on event creation and managementu003c/liu003e u003cliu003eHow to plan and deliver a unique gifting campaignu003c/liu003e u003c/ulu003e